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Summary

Key abilities

  • Strategic marketing: mission&vision development, strategic analysis and planning;
  • Brand management: brands management, new brands launch and adaptation, relaunch/repositioning of existing;
  • Marketing communications: communication strategy (brand / PR / internal) development, positioning, segmentation, etc. Integrated communication campaigns development, placement and analysis;
  • Creative development: over 20 TV-commercials, OOH, radio, press, posters, POSM, web, products design & packaging, etc. Over 100 non-TV communication campaigns (brand / product / service);
  • Product management: new products/services development and launch, product range development/optimization etc.
  • Pricing management: business-cases, cost and profitability analysis, wholesale/retail price policies, sales/stock/purchase planning;
  • Customer experience management: needs, insights, behavior, image, purchases and choice decision, brand image indexes;
  • Marketing analysis: quantitative, qualitative, advertising and brand tracking, retail audit, internal analysis etc.;
  • Sales: planning and KPI setting, dynamics, etc.;
  • Trade marketing: sales promotion, BTL-activities, tastings, samplings, motivation programs for sales team, wholesalers, retailers, distributors, HoReCa, partner`s eco-systems development;
  • Merchandising: visualization & merchandising standards development, building merchandising unit infrastructure (staff, databases, routes, stock, standards, reporting, control), POSM production & distribution.

Employment

2016 текущее

MarCom Division Head

NOVA POSHTA

Industry: Logistic

Company name: Nova poshta

Department: Marketing

 

Key responsibilities:

  • Developing the marketing strategy for the company in line with company objectives;
  • Overall responsibility for brand management and corporate identity;
  • Managing all marketing activities for the company though all business directions:
    C2C, B2C and B2B
  • Coordinating marketing campaigns with sales activities;
  • Marketing budget development and maintenance;
  • Planning and implementing products and services development with R&D department;
  • Planning and implementing product’s promotional campaigns;
  • Monitor and report on effectiveness of marketing communications;
  • Creating a wide range of different marketing materials;
  • Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives;
  • Analyzing potential strategic partner relationships for company marketing.

Key achievements:

  • NPShopping project successfully launched – over 500 orders per day
  • Internet acquiring successfully launched – over 14K transactions in February 2017
  • More then 10 co-promo successfully launched with such partners as: AliExpress, Rozetka, GearBest, LaModa, Brain, OLX, RIA, Samsung, lifecell, etc.
2014 2016

Microsoft Senior Marketing Manager

Softline Group Ukraine

Industry: ITlogo-softline

Company name: Softline Group

Department: Marketing

 

Key responsibilities:

  • Fully responsible for marketing evaluation and activities that drives new Microsoft products family Office 365 for business through Softline to the market;
  • Develop the channel & go to market strategy, product positioning and messaging;
  • Develop and execute of promotional campaigns, online campaigns, events, etc. that shorten time to market;
  • Responsible for effective pass through every stage of the sales & marketing funnel, ensuring a positive customer journey and experience;
  • Coordinate all go to market activities and marketing campaigns with sales focus and initiatives;
  • Manage a marketing budged, ensure that funds are optimized to maximum effectiveness, track return on marketing investment;
  • Interact with sales managers, customers, channel partners and Microsoft employees to communicate and evangelize marketing programs and collect feedbacks, gather and analyze customer insight;
  • Gather market intelligence and present sales engagement and marketing updates on the competition and how to overcome them;
  • Control of creation and delivery of press releases, advertisements, case studies, success stories and other marketing materials.

 

Key achievements:

  • Promo campaign successfully launched, 87% fulfillment of this financial year sales plan (the financial year ends in June, 2016) prosto-office.com.ua;
  • IT4SMB platform – All-in-one IT solutions for small and medium business – successfully launched.
2014 2015

Channel marketing manager

Microsoft Ukraine

Industry: Software developmentlogo-microsoft

Company name: Microsoft Ukraine

Department: Marketing and Operations

Key responsibilities:

  • Engagement and focus on marketing channel through targeted marketing campaigns, online engagement and to and through partners, and in deep collaboration with the Business Groups (Windows, Office)
  • Manage the marketing relationship and planning within multinational and regional partners with the goal of stimulating local consumer
  • Assist to the engagement with multinational and regional partners in supporting Microsoft products and initiatives, ensuring marketing readiness, engagement activities and support through partner-driven demand generation
  • Plan and manage marketing budget, drive funds to leverage quarterly campaign, ensure 100% of usage
  • Maintain tracking forms, scorecard on key marketing metrics
  • Coordinate and collaborate with Business Groups to ensure right coverage of partner’s readiness across the channel; and drive feedback into readiness content and programs to ensure right messaging and coverage of marketing channel
  • Ensuring partners marketing staff understanding of all Microsoft corporate marketing programs rules, guidelines, requirements, etc.

Key achievements:

  • Windows XP end of support communication and sales promo campaign launch
  • Microsoft Office 365 Personal launch
  • Online syndication campaign with key online stores launch and support
2013 2014

Marketing Division Head

Ipnet

Industry: Telecommunicationslogo-ipnet

Company name: Industrial Media Network

Department: Sales and Marketing

Key responsibilities:

  • Fully responsible for marketing evaluation and activities of broadband internet and TV provider «IPNET»
  • Evaluation of current marketing strategy, positioning, communication platform, message and fine-tuning
  • Create and implement annual marketing plan, product line (tariffs) fine-tuning
  • Lead and manage overall development efforts to raise an annual marketing plan
  • Work with sales, business development and IT to improve user acquisition and retention
  • New services, promos development and launch
2012 2012

Project Marketing Manager

RBK Money

Industry: Electronic paymentslogo-rbk

Company name: RBK Money

Department: Sales and Marketing

Key responsibilities:

  • Fully responsible for marketing evaluation and activities of electronic payments system “RBK Money”
  • Evaluation of current marketing strategy, positioning, communication platform, message and fine-tuning
  • Create and implement annual marketing development plan
  • Lead and manage overall development efforts to raise an annual development plan
  • Create a “campaign management” procedures to increase marketing department efficiency
  • Work with sales, business development, IT and marketing to improve user acquisition and retention
  • New services, promos development and launch

Key achievements:

  • New services developed and launched (virtual POS, special service for travel agencies, several co-promos with key-partners: Visa, World of Tanks, Ebay Today, etc)
2010 2011

Business development manager

Volia

Industry: Telecommunicationslogo-volia

Company name: VOLIA

Department: Marketing

 

Key responsibilities:

  • Create and implement annual development plan
  • Lead and manage overall development efforts to raise an annual development plan
  • Developing and implementing a new projects, leading cross-functional groups activity
  • Work with sales and marketing to improve subscriber acquisition and retention
  • Relationships development with current and potential partners
  • Analyze the suppliers and manage relationship to negotiate favorable contracts

Key achievements:

  • New product and communication campaign launch – TV+Internet for one price
  • Over 5 new projects and services under different stages of development
2010 2008

Group Brand Manager

ASTELIT

Industry: Telecommunicationslogo-life

Company name: Astelit

Department: Marketing

Key responsibilities:

  • Achieving all key marketing organization’s goals – life:) new positioning & rebranding, lifebox and BUISNESS life new communication platforms development
  • Development and implementation of all kinds of life:), lifebox and BUSINESS life brands communication campaigns, promo-campaign, services and products launches, etc.
  • Creative agencies management, initiating and participation in agencies bidding processes, day-to-day involvement, inspiration and control
  • Tracking and improvement life:), lifebox and BUSINESS life brands communication quality level and consistency

Key achievements:

  • Over 20 integrated marketing campaigns (TV, radio, press, online, etc) developed for life:) brand
  • Over 60 campaigns developed for lifebox brand
  • Over 70 campaigns developed for BUSINESS life brand.
2007 2008

«Lady life:)» project manager

Astelit

Industry: Telecommunicationslogo-ladylife

Company name: Astelit

Department: Marketing

Key responsibilities:

  • Project development and support – positioning, values, audience, message, communication style & rules, partners eco-system, etc.
  • Achieving marketing organization’s goals by leading the project, launching of effective acquisition activities, day-to-day coordination of all internal/external parties’ activities
  • New product development & launch (Lady life:) starter package)
  • “Free shopping” partner’s program launch and support (spending Lady life:) bonuses though partner’s shops)

Key achievements:

  • Over 30 partners (160 outlets) acquired to free shopping program
  • EFFIE awards, gold in telecommunication – Lady life:) sub-brand launch
2006 2007

Marketing activations manager

Astelit

Industry: Telecommunicationslogo-life

Company name: Astelit

Department: Marketing

Key responsibilities:

  • Identifying and managing the marketing organization’s key external business partner relationships — building a partnership eco-system in order to be more attractive for potential partners
  • Achieving roadmap figures by launching of effective acquisition activities
  • Development and support of different promo-campaigns, co-promotions, partner programs, etc.

Key achievements:

  • Over 15 acquisition campaigns developed for new customers
2005 2006

Group Brand Manager

Dolmart Ukraine

Industry: Wine&Spirits importerlogo-dolmart

Company name: Dolmart Ukraine

Department: Sales and Marketing

Key responsibilities:

  • French and Chilli wines: Baron Philippe de Rothschild and Georges Duboeuf
  • Global marketing strategy realization, marketing plans development
  • Building an annual marketing budget, realization and control of performance of certain a budget objectives (for all trade marks)
  • Sales and purchase planning, account management
  • Development and implementation of ATL (Press) and BTL support — instruments of sales promotion, trade-marketing programs, BTL — activities, presentations, tasting, working with a press, etc.
  • Development of merchandising standards
  • Coordination and controlling over fulfillment of brand-managers & sales representatives` objectives
  • Working with producer — generating sales reports, budget realization and affectivity, purchasing forecasts, etc.

Key achievements:

  • Sales growth in French wines category – 28%, in Chili wines – 11%
2003 2005

Brand manager

Dolmart Ukraine

Industry: Wine&Spirits importerlogo-dolmart

Company name: Dolmart Ukraine

Department: Sales and Marketing

Key responsibilities:

  • Georgian wines Tbilvino
  • Building and realization of marketing strategy, positioning of trade mark;
  • Monitoring and market analysis, competition environment analysis. Pricing;
  • Budgeting – building an annual marketing budget, realization and control of performance of certain a budget objectives;
  • Sales and purchase planning, account management;
  • Development and implementation of ATL and BTL support — instruments of sales promotion, trade-marketing programs, BTL — activities, presentations, tasting, working with a press, etc.;
  • Purchasing, logistic, POSM production and distribution;
  • Development of merchandising standards;
  • Coordination and controlling over fulfillment of sales representatives’ objectives;
  • Working with key clients, distributors;
  • Working with producer — generating sales reports, budget realization and affectivity, purchasing forecasts, etc.

Key achievements:

  • Sales growth in Georgian wines category – 78%
2002 2003

Trade-marketing and merchandising coordinator

UMC

Industry: Telecommunicationslogo-umc

Company name: UMC/MTS

Department: Sales and Marketing

Key responsibilities:

  • “UMC internal merchandising” project development and launch;
  • Day-to-day coordination of merchandisers` work;
  • Working on visualization of UMC and dealers shops, merchandising standards;
  • Training and on-work training of merchandisers;
  • Controlling over fulfillment of merchandisers` objectives;
  • Development and further support of trade outlets database and merchandising reporting system, competitive analysis, perspective project KPI`s and plans development;
  • POSM production and distribution, working with POSM producers;
  • Coordination of promotional activities (for dealers and customers). Working with BTL-agencies;
  • Participating in development and realization of new a brand launch to the Ukrainian telecommunications market (virtual GSM-operator “Jeans”)
2001 2002

Contact Center Representative

UMC

Industry: Telecommunicationslogo-umc

Company name: UMC/MTS

Department: Sales and Marketing

Key responsibilities:

  • Informing the subscribers on financial and technical questions, network services, international roaming, etc;
  • Selling by telephone;
  • Development and support of the electronic internal directory (tariffs, actions, internal procedures, etc.)
  • Working on new tariffs advisers for subscribers (call center focus-group member)
1998 2001

Project manager

Nashe Radio

Industry: Advertisinglogo-nashe

Company name: Nashe Radio Chernigov

Department: Client service and ad production

Key responsibilities:

  • Advancement a new radio station on advertising market;
  • Competitive analysis and pricing;
  • Creative and audio production;
  • Client service;
  • Development a promotion programs, corporate proposals for clients, etc
1996 1998

Designer

Gold Future

Industry: Advertisinglogo-gf

Company name: Gold Future advertising agency

Department: ad production

Key responsibilities:

  • Design and make-up of information-entertaining newspaper “Программа+Реклама”;
  • Technical design.

Education

2002 2001

Specialist of finances

Chernigov State Technological University
1996 2001

Bachelor of economics

Chernigov State Technological University
+380 50 469 7788
belovmax.com

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